Eric Carlborg

Founder

FinTech / InsureTech, Next-Gen Commerce, SaaS

Eric has had a storied career as an investor in, advisor to, and operator of private and public growth companies.

Eric’s investing experience includes more than 25 years of backing leading consumer marketplace and eCommerce providers (e.g., Blue Nile, Zulily, Ebates, STANCE), financial service and insurance technology companies (e.g., Avant, Amount, Kin Insurance), SaaS platform businesses (e.g., HouseCallPro, FourKites), and advertising infrastructure providers (e.g., PubMatic, Integral Ad Science). Prior to founding Lobby Capital, Eric was a partner at August Capital and Continental Investors.

Eric’s transactional experience includes serving as Co-Head of Technology Investment Banking at Merrill Lynch & Co. and as an Executive in Residence at Golden Gate Capital.

Eric’s operating experience includes serving as Chief Financial Officer for several public and private companies including Provide Commerce (acquired by Liberty Media Interactive), IKANO Communications, Inc., Authorize.Net (acquired by Go2Net) and Einstein Noah Bagel Corporation, which he took public.

A native Chicagoan, Eric received a BA in Economics from the University of Illinois and an MBA from the University of Chicago. He lives in San Diego with his wife, Michelle, their four children, and dog, Wrigley.

Contact
e@lobby.vc

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Kirstin Welch

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Illinois University (BA)
University of Chicago (MBA)

Additional roles
August Capital, General Partner
Continental Investors, Partner
Merrill Lynch, Global Head of Technology Investment Banking
Provide Commerce (PRVD), CFO

Learn more about Eric Carlborg’s Lobby companies

Kolena

Kolena is on a mission to define new quality standards for ML testing. Founded by computer vision engineers and executives, the team at Kolena has first-hand experience with the challenges you’re facing. And they know there’s a better way.
Status:
Active
Sector:
Enterprise
Sub‑Sector:
DevOps/Infrastructure/Platform/Security
Location:
San Francisco, California
Founder(s):
Mohamed Elgendy, Andrew Shi, and Gordon Hart
Lobby Lead:
Eric Carlborg

Ownify

Homeownership reimagined for you. Buy your home brick by brick. Zero debt. No surprises. Fractional ownership. A revolutionary new way of owning your home.
Status:
Active
Sector:
Consumer
Sub‑Sector:
FinTech/InsurTech/Payments/Web3
Location:
San Francisco, California
Founder(s):
Frank Rohde
Lobby Lead:
Eric Carlborg

Better Trucks

We created Better Trucks, a lean, technology-focused organization that helps your Brands thrive in this NOW or NEVER economy. We recognize that every package delivered must represent your Brand and provide to your customers a memorable customer experience. We keep this in mind and accommodate costs to help you exceed those expectations while growing. Behind every package is a family, a life, a human being, who is relying on us to safely deliver. This means a lot to us!
Status:
Active
Sector:
Enterprise
Sub‑Sector:
eCommerce/Marketplaces
Location:
Downers Grove, Illinois
Founder(s):
Andy Whiting and Weston Webb
Lobby Lead:
Eric Carlborg

CarbonVoice

Meet voice again. The phone call, reimagined.
Status:
Active
Sector:
Enterprise
Sub‑Sector:
Application
Location:
San Francisco, California
Founder(s):
Travis Bogard
Lobby Lead:
Eric Carlborg

Docyt

Docyt is a real-time account platform that replaces manual processes and stale data with AI-powered accounting automation. The platform includes products that support bill pay, receipt capture and expense reporting.
Status:
Active
Sector:
Enterprise
Sub‑Sector:
FinTech/InsurTech/Payments/Web3
Location:
Santa Clara, California
Founder(s):
Sugam Pandey, Sidharth Saxena
Lobby Lead:
Eric Carlborg

Learn more about Eric Carlborg’s companies before Lobby Capital

lobby-pastinv-fastly@2x

Fastly

Status:
Exited – All / Exited – IPO
(NYSE: FSLY)
Sector:
Enterprise
Sub‑Sector:
DevOps/Infrastructure/Platform/Security
Location:
San Francisco, California
Investment Lead:
David Hornik, Eric Carlborg
About:

With Fastly’s powerful edge cloud platform, developers get the tools they need to build the most groundbreaking apps — all optimized for speed, security, and scale — so businesses can effectively transform to compete in today’s markets. Together, we’re building the future of the web.

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eBates

Status:
Exited – All / Exited – Acquired
(Acquired by Rakuten)
Sector:
Consumer
Sub‑Sector:
eCommerce/Marketplaces
Location:
Menlo Park, California
Investment Lead:
David Hornik, Eric Carlborg, Kevin Johnson
Eric Carlborg, David Hornik, Kevin Johnson (Company Executive)
About:

eBates is the pioneer and leader of online Cash Back Shopping.

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Blue Nile

Status:
Exited – All / Exited – Acquired
(Acquired by Bain Capital)
Sector:
Consumer
Sub‑Sector:
eCommerce/Marketplaces
Location:
Seattle, Washington
Investment Lead:
Eric Carlborg
About:

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value.

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Stance

Status:
Active
Sector:
Consumer
Sub‑Sector:
eCommerce/Marketplaces
Location:
San Clemente, California
Investment Lead:
Eric Carlborg
About:

We believe that you shouldn’t have to sacrifice self-expression for the sake of functionality or craftsmanship. Because why would you? Our philosophy is that everything you wear should be a direct extension of who you are and how you feel. An amplifier of your unique energy. A point of view that’s reflected in our product from toe to head. Sure, we’ve done our homework. Innovative materials, unparalleled comfort and colorful constructions that are built to last. Ours is an open invitation to embrace a life of creativity and confidence. We are Stitched Different™.

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Zulily

Status:
Exited – All / Exited – Acquired / Exited – IPO
(NASDAQ: ZU, then acquired by QVC)
Sector:
Consumer
Sub‑Sector:
eCommerce/Marketplaces
Location:
Seattle, Washington
Investment Lead:
Eric Carlborg
About:

zulily is a fabulous new online store offering something special every day. Members can enjoy savings of up to 70% off retail prices; not to mention discover some exciting new brands and products. Only members can shop our slaes, but membership is free and to sign up is instant and easy. zulily is a retailer obsessed with bringing moms special finds every day-all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home décor, toys, gifts and more.

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Amount

Status:
Active
Sector:
Enterprise
Sub‑Sector:
FinTech/InsurTech/Payments/Web3
Location:
Chicago, Illinois
Investment Lead:
Eric Carlborg
About:

Amount is a financial technology company born out of disruption and built for speed. We partner with banks and financial institutions to rapidly digitize their financial infrastructure and optimize growth opportunities in the modern world of banking.

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Avant

Status:
Active
Sector:
Consumer
Sub‑Sector:
FinTech/InsurTech/Payments/Web3
Location:
Chicago, Illinois
Investment Lead:
Eric Carlborg
About:

Avant (then known as AvantCredit®) was founded in 2012 with the goal of improving the borrowing experience for middle-income consumers. A byproduct of the Y Combinator startup accelerator program, Avant quickly built a reputation as an online lending platform, a reputation that continues to this day. Over the years, Avant has continued to streamline the online borrowing process.

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HouseCall Pro

Status:
Active
Sector:
Enterprise
Sub‑Sector:
FinTech/InsurTech/Payments/Web3
Location:
Denver, Colorado
Investment Lead:
Eric Carlborg
About:

Founded in 2013, Housecall Pro helps home service professionals thrive. We offer an industry-leading SaaS operating platform combined with modern financial services and supporting business solutions, helping Pros run all aspects of their business.

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Kin Insurance

Status:
Active
Sector:
Consumer
Sub‑Sector:
FinTech/InsurTech/Payments/Web3
Location:
Chicago, Illinois
Investment Lead:
Eric Carlborg
About:

Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and prepared to meet its challenges head-on while helping our customers do the same. Because of our technology and direct-to-consumer model, we provide affordable pricing without compromising coverage, even in areas most impacted by climate change. We are fully licensed, and our carrier, the Kin Interinsurance Network, is rated A, Exceptional, by Demotech, Inc., meaning we have the financial strength to help our customers through everyday claims and game-changing catastrophes.

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Spring Labs

Status:
Active
Sector:
Enterprise
Sub‑Sector:
FinTech/InsurTech/Payments/Web3
Location:
Los Angeles, California
Investment Lead:
Eric Carlborg
About:

Spring Labs helps businesses securely store and share sensitive data without revealing any personally identifiable information (PII) with patented, ultra-secure cryptography and tokenization solutions.

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FourKites

Status:
Active
Sector:
Enterprise
Sub‑Sector:
Application
Location:
Chicago, Illinois
Investment Lead:
Eric Carlborg
About:

Named one of Forbes’ Next Billion-Dollar Startups, FourKites connects global end-to-end supply chains with the most powerful technology on the planet, helping our customers and their customers work better together.

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Integral Ad Science

Status:
Exited – All / Exited – Acquired / Exited – IPO
Acquired by Vista Equity, followed by IPO (NASDAQ: IAS)
Sector:
Enterprise
Sub‑Sector:
Application
Location:
New York, New York
Investment Lead:
Eric Carlborg
About:

IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight.

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PubMatic

Status:
Exited – All / Exited – IPO
(NASDAQ: PUBM)
Sector:
Enterprise
Sub‑Sector:
Application
Location:
Redwood City, California
Investment Lead:
Eric Carlborg
About:

PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

CarbonVoice

Status:
Sector:
Enterprise
Sub‑Sector:
Location:
Investment Lead:
Eric Carlborg
About:

Docyt

Status:
Sector:
Enterprise
Sub‑Sector:
Location:
Investment Lead:
Eric Carlborg
About: